Supercharging connections in the tech industry

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1. Sydney Tech Central - LEAD IMAGE

While Sydney is the capital of Australia’s digital and Information and Communications Technology industries, it is the proactive approach and expertise of ICC Sydney that can make the difference to impactful tech events

Sydney stands as a dynamic leader in the global technology and innovation landscape. Known for its thriving knowledge economy, the city has become a prime destination for technology-focused events that drive progress across sectors. ICC Sydney hosts a diverse range of cutting-edge conferences, exhibitions and networking events, making it the ideal venue for industries such as tech, finance, healthcare and more.

But the multi award-winning venue offers more than a flexible and attractive space to hold conventions. Investment in the technology it offers and its team’s expertise ensure seamless event management and solutions. And it prides itself on spearheading connections between the local tech community, event organisers and delegates.

“Being ‘More Than A Venue’ at ICC Sydney, we relish the opportunity to help enhance events and customer experiences that provide positive benefits into our local community,” says Adam Mather-Brown, CEO at ICC Sydney. “By amplifying our Legacy Program Tech and Innovation stream, we hope to be an incubator for tech solutions for our industry – fostering enhancements on site and providing connections to our innovation partners, allowing us to collectively drive greater productivity through ever better events.” 

Why Sydney for tech events

  • #1 ranked tech startup ecosystem in the Southern Hemisphere
  • Frontier of 45% of Australia’s AI businesses
  • Leading Australia’s AUD$167 billion tech sector to 80% growth in 5 years
  • Home to 150+ research institutions
  • A hub for 60% of Australia’s FinTechs
  • 160,000 active STEM students

Australia’s AUD$167 billion tech sector continues to grow by an average of 16 per cent each year. Sydney is its startup capital. Backed by government investment and strategy, it has the largest innovation ecosystem in the country and a dynamic sector with extraordinary talent, world-leading universities, research institutions and incubators that are breaking ground in emerging technologies.

New South Wales (NSW) is home to the country’s largest technology district Tech Central - located on ICC Sydney’s doorstep - three of the world’s top 100 universities for computer science and the greatest number of STEM graduates and technology professionals in the country. Collaboration is at its heart, with dedicated districts created by government that bring together experts from across industry, government and academia.

Sydney’s innovation districts provide an ecosystem where resident innovators work across quantum technology; health, MedTech and BioTech; EduTech; FinTech; AI; cybersecurity; culture, creativity, digital games and design; sustainability and the environment.

The Sydney Startup Hub is the largest startup powerhouse in the Southern Hemisphere while the city is home to the regional headquarters of 600 multinational companies including Amazon, Google and Microsoft, ensuring there is plenty of local expertise to enhance events. 

The city is also responsible for the development of Google Maps and a groundbreaking ‘quantum hack’. Home to many leading financial institutions, insurers and tech companies, it is the location of choice for the HQs of 60 out of 64 banks in Australia.

Innovating events

Southwest Sydney (SXSW Sydney) 2023 & 2024

2. South by Southwest 2024

The city’s tech and innovation talent came together at an Innovating Events Roundtable during South by Southwest Sydney® (SXSW Sydney) , headquartered at ICC Sydney, in October. Designed to supercharge connections between emerging talent and event organisers, in attendance were the Sydney Startup Hub, University of Technology Sydney (UTS) Startups, Investment NSW’s Tech Central and Tech Council of Australia, alongside business event clients representing professional services, education and computing sectors, Startup CEOs and Business Events Sydney. On the table for discussion was ICC Sydney’s Legacy Program and how it could create more trusted partnerships, successful activations and new startup concepts for events that could lead to increased opportunities for emerging talent.

It also provided an opportunity for University of Technology Sydney (UTS) Robotics Institute students to observe, network and demonstrate their skills through a partnership project with ICC Sydney to enhance customer service support.

SXSW Sydney is one of the world’s largest culture festivals for creatives and takes place across seven days and nights. Last year’s conference featured 1,400 world-class speakers with more than 400 sessions as well as workshops, mentoring and networking events.

“As an event client through our TEG live content businesses that have hosted hundreds of events at ICC Sydney, I confidently attest to their world-class services, people management and contribution to the overall advancement of the events industry,” says Geoff Jones, Chairman, TEG. “A highlight of our long-standing partnership was the inaugural SXSW Sydney, which would not have been possible without the support of anchor venue ICC Sydney’s team. We look forward to the opportunity to evolve SXSW Sydney as it grows in scale and success year-on-year and continues to be an event we can all be very proud of. I thank the ICC Sydney team for their tremendous support for this event and many other events successfully delivered over the years.” 

Qualtrics X4 Sydney

3.Qualtrics X4 2024

ICC Sydney’s team was selected to host Qualtrics X4 Sydney, an event designed to help leaders at global organisations harness the power of experience management (XM). The event welcomed 1,500 attendees across three exhibition halls, utilising 13,600 sqms of versatile event space in July. Qualtrics took full advantage of ICC Sydney’s in-house services, with its audio-visual team constructing their largest ever 24 x 7m LED wall. The event showcased the venue’s innovative capabilities and ability to facilitate extraordinary events.

Salesforce World Tour 

5. Salesforce World Tour

Salesforce World Tour was first held at ICC Sydney in 2017 and has returned to the venue for every Sydney event held since, bouncing back after the pandemic with 8,000 attendees in 2023. A high-profile tech event with leading industry experts, trailblazers and entrepreneurs, ICC Sydney has remained Salesforce’s venue of choice for its ability to support complex, large-scale events, maintain security for high profile attendees and empower sustainability-driven event solutions that make measurable impact.

“ICC Sydney provided fantastic support for these events,” says Stuart Frank, Senior Director, Strategic Experiences Asia Pacific Salesforce. “Their commitment to sustainability, with existing policies, practices and credentials, is perfectly aligned to Salesforce’s mission. The support and knowledge from the team is invaluable to the success of our event and this continues to ring true every time we come back.”

UTS Startups Summit

4. UTS Startups Summit

ICC Sydney welcomed 2,000+ high school students for The University of Technology Sydney’s inaugural UTS Startups Summit in 2023, Australia’s largest event aimed at inspiring and supporting young tech-enabled entrepreneurs. The event featured an impressive lineup of young founders and entrepreneurs from an array of industry backgrounds, including ecommerce, software development, digital content creation and marketing, and internet of things. ICC Sydney’s team of world-class professionals facilitated a smooth delivery, supporting all delegates to feel inspired by its industry leading Legacy Program in action.

“ICC Sydney is the perfect venue to drive this kind of large- scale impact,” said Murray Hurps, Director of Entrepreneurship, University of Technology Sydney. “This day would not have been possible without ICC Sydney’s team, and their commitment to create a genuine legacy and inspire the next generation is awe-inspiring talent. We’re currently supporting 680+ startups through UTS Startups, with connections to the right mentors, investors, customers, talent and researchers. It’s wonderful to have a world-class venue nearby with a team that encourages relevant startups in to support a particular industry or technical skill through the incredible Legacy Program partnership.”

International Convention Centre Sydney

  • Exhibition space: 35,000 sqm
  • Meeting rooms: 70
  • Largest tiered plenary capacity: 8,000 people
  • Walking distance to city centre: 10 minutes
  • Direct access: Sofitel Sydney Darling Harbour and the newly-built W Sydney
  • More than 44,000 hotel rooms within the city centre and another 13 hotels in development
  • Immersive Projection Experience and Projection Mapping in Darling Harbour Theatre
  • Innovators & Entrepreneurs stream of the Legacy Program
  • ICC Sydney’s technical capability bolstered with AUD$3m upgrade to Wi-Fi 6 internet capability
  • Offers dedicated in-house audio-visual and ICT services, ICC Sydney Connect Hub includes Speaker Prep Services, Media Studio, Digital Concierge, Edit and Digital Media Management, Custom Event App and registration services
  • Sydney’s Kingsford Smith Airport: 20-minute drive to the city centre

6. ICC Sydney

“Sydney is a city of unparalleled and breathtaking natural attributes – but more than this, it has diverse industry sectors, undertaking groundbreaking research and development that contribute to solving universal challenges,” says BESydney Chief Client Officer Kristian Nicholls. “Every sector hosting events, from renewable energy to manufacturing, medical sciences to financial services can utilise BESydney’s network and connectivity to local entrepreneurs, industry leaders and our Global Ambassadors to bolster their programmes and drive research, development and knowledge sharing.” 

For further information on hosting events partnered with ICC Sydney, click here

Or contact:

Helen Mantellato
Make an enquiry
+61 2 9215 7112

Additional information

ICC Sydney - Annual Performance Review (APR) 2024

UTS partnership spotlight: ICC Sydney welcomes alumnus

Tech Central - Investment NSW

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