Sarawak wins global sports management conference
Sarawak sets its sights on becoming a sporting powerhouse as it beats stiff competition to win the hosting rights for the 2023 Asian Association for Sport Management Conference
The Asian Association for Sport Management (AASM) 2023 is organised in conjunction with Curtin University Miri and Sport Management & Administration Association Malaysia (SMAS) as the local host. The Ministry of Youth, Sports and Entrepreneur Development Sarawak (MYSED) will be the destination host, providing support and resources for the development of the sports communities in the long term.
Taking place at the Imperial Hotel Kuching in August, AASM 2023 will be a significant event for local, national and international sports stakeholders, sports students, academics and those employed by the industry to explore potential research collaboration, internship placements and data management opportunities.
AASM 2023 will be the first in the association’s conference history to welcome members of the Gulf Countries Sport Management Association, whose knowledge and experience of hosting the 2022 FIFA World Cup in Qatar will be highly motivating and beneficial for delegates, especially in organising sustainable, mega sporting events.
The theme for AASM 2023 is The Asian Sport Industry and the Sustainability Agenda: Action and Education through Sport, which aligns with the Sarawak Government’s efforts to prioritise its sustainability agenda.
“We are making a conscious effort to elevate Malaysia as the regional sport management hub for ASEAN and Asia by showcasing Sarawak – and Malaysia – as a major sports management and sports conference hub for future international events. We appreciate that the Sarawak Government has a solid vision for sports and high regard for business events. AASM and SMAS look forward to further collaborating with Sarawak and the state’s sports industry to make Sarawak and Malaysia a sporting powerhouse.”
Sarawak to make debut at IMEX Frankfurt
Sarawak will debut at IMEX Frankfurt, 23-25 May 2023, to showcase its increasing strengths as a destination for legacy, thought leadership and innovation. Also exhibiting at Tribe Legacy Sarawak pavilion are industry partners: Borneo Convention Centre Kuching; Pullman Kuching and Pullman Miri Waterfront Hotel; tourism and hospitality services provider Hemisphere Corporation; professional conference organisers ARC Creators and Place Borneo, and destination management company CPH Travel Agencies.
IMEX Frankfurt is Europe’s largest and one of the world’s leading business events tradeshows with 2,500 exhibitors and more than 3,000 visitors at Messe Frankfurt.
For further information about Sarawak as a destination for international association events:
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