Planning made easy with the latest insider’s eGuide to Melbourne

Spice up your next event with all that’s new in Melbourne with one practical, interactive, online resource

MCB (© Shannyn Higgins)

MCB (© Shannyn Higgins)

The third edition of the popular Melbourne eGuide is now available. Launched by the Melbourne Convention Bureau (MCB), it provides event planners with an interactive planning tool to discover the latest on the city’s infrastructure, services and experiences.

Melbourne eGuide third edition

Melbourne eGuide third edition

Melbourne is Australia’s events capital and leading destination for business events, attracting global conferences and incentives drawn to its sophisticated event venues, professional suppliers and exciting activities for engaging and memorable programmes.

Special features of the eGuide include a focus on Melbourne’s Chinatown, offering suggestions on where to meet, stay, eat and play, and another on historic venues that provide a fantastic backdrop to your next business event or incentive itinerary.

Local and international association event planners can find out how Melbourne successfully hosted 14,000+ delegates from more than 120 countries when the Rotary International Conference came to town. While conference, meeting and incentive planners can discover how the city caters to diverse cultural needs, including a feature on China-ready suppliers and Crown Melbourne’s impressive ability to meet the particular requirements of international groups including large Indian delegations.

New to the edition is a useful MCB Recommended Supplier Directory to help plan a business event, while practical information such as venue capacities can be found using clickable icons. Event planners will find inspiration in all that’s new in venues, luxe transport experiences, hotels and restaurants.

“Our previous two eGuides have been well received globally as an essential destination awareness and planning tool. With 8,000+ visits to the eGuide and impressive content engagement including RFP requests and hundreds of visits to featured MCB suppliers.

“The guide’s easy-to-read layout, accessible design and interactive map enables event owners, planners and delegates to create custom itineraries – from site inspections and conference programmes to pre and post travel plans. However, the practical content also generates a high rate of engagement, such as the walkable conference programme ideas with a cultural twist, showcasing how delegates can easily and safely walk from hotel to meeting venue to gala event while experiencing the melting pot of Melbourne’s iconic heritage and culture.”

MCB Chief Executive Julia Swanson

The new walkable conference programmes include an embedded interactive map to help planners visualise the location and distances of suggested hotels and venues, along with tips for delegates on where they can stop along the way to enjoy Melbourne’s world-renowned coffee, laneway bars and shopping.

Stay up-to-date on all things innovative, new and popular in Melbourne. Access your copy of the latest Melbourne eGuide here and start planning your next business event experience in Melbourne.