As an international city of the Greater Bay Area (GBA), Hong Kong not just stands out as the World’s Meeting Place but also leads as a global business hub. The city’s business fundamentals and business events strengths are second to none in the region, well-positioned to be the gateway to capture opportunities from the mainland and the world. Hong Kong’s zero export tariffs, free flow of capital, sophisticated administrative system, robust intellectual property legislation, plus unparallelled access to other GBA cities all play a part in consolidating Hong Kong as the MICE hub of the GBA. Given Hong Kong's unique role and connectivity in GBA, favourable government support and the city’s natural position for MICE professionals, MICE events staged in Hong Kong will unlock game-changing opportunities.