What if your next event could do more than just inform or entertain – what if it could truly transform your, or your client’s, business, your audience, and your impacts? On this month's episode of The Meeting Room, Paul Harvey talks to Sasha Frieze about how to design purpose-led, outcome-driven events that connect, inspire, and create real change.
Sasha is an event strategist whose clients include the United Nations Foundation, The Guardian, and the BMJ, among others. She’s just released her new book, The Chief Event Officer’s Playbook: How to Create Transformational Events, a guide for event leaders who want to move beyond tactics to strategy, purpose, and outcomes.
Watch more episodes on The Meeting Room YouTube channel here.
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