In the latest episode of The Meeting Room: Out of Office, James Lancaster speaks with industry experts James Latham and Gary Grimmer about the transformative potential of business events.
Latham and Grimmer argue that the industry must shift its narrative to reflect the true value of events. “We’re not just organising gatherings; we’re facilitating innovation, collaboration, and measurable outcomes,” Latham explains. They emphasise the need to position business events as solutions to broader societal challenges, from economic recovery to sustainable development.
To hear the full discussion and gain actionable strategies for redefining the value of business events, listen to the episode of The Meeting Room: Out of Office.
