Subvention funds—financial grants provided by convention bureaus—play a key role in supporting event activities.
But Nienke van der Malen - van der Horst der Malen, CEO and co-founder of Conferli - The conference matchmaking platform, believes these funds need a sharper focus on sustainability. By prioritising green practices and community impact, incoming events can deliver more than just economic benefits.
In this interview with Holly Patrick, for The Meeting Room: Out of Office, van der Malen shares how Conferli is reshaping the subvention landscape to benefit both people and the planet.
