VisitScotland's Neil Brownlee has been inaugurated as the 2025 chair of PCMA
at Convening Leaders.
The innauguration took place in Houston from 12-15 January 2025.
Neil, who has a wealth of
experience gleaned from his over 35 years’ experience in the international hospitality
and business events industry, was sworn in
alongside chair elect Kelly Ricker, chief operating officer, Global
Technology Industry Association. He assumes the role of chair from PCMA immediate past chair Leonard Hoops, president and CEO at Visit Indy.
Brownlee and Ricker will work together over this coming
year alongside PCMA’s board of directors and trustees, to continue promoting
business events as catalysts for positive global economic and social
transformation and to gain wider recognition and understanding of the
industry.
Brownlee said: “I am honoured to begin my tenure
as Chair of PCMA, the first non-North American do so, building on the
leadership of my friend and colleague and Immediate Past Chair, Leonard Hoops.
I am also delighted to be working alongside the talented and dynamic Kelly
Ricker, and Sherrif Karamat’s outstanding PCMA team.
“I am passionate about the role that business events
can play in promoting social and economic progress and intend to use this year
and our global voice to position business events as change makers. It is my aim
to represent all members of our globally diverse community as we work together
to drive impactful and meaningful change worldwide.”
