Live events and communications agency TFI Lodestar, which has numerous association clients on its books, has appointed Gema Rodriguez as managing director.
Rodriguez played a key role in merging the company’s business functions and re-launching in 2021, and has since helped to lead the business through a period of strong growth, broadening its client base and increasing revenues. TFI Lodestar ended 2023 by winning Best Event by an Agency PCO at the ABPCO Excellence Award.
Rodriguez joined TFI Lodestar (then TFI Group) in 2016, having begun her career with Informa before moving agency side as account director, Europe at Banks Sadler
Now with more than twenty years’ experience in the industry, Rodriguez has an in-depth knowledge of financial and operational management as well as a keen understanding of how live experiences can support corporate and associations client goals
Phil Watton, CEO, TFI Lodestar, said: “Gema’s contribution to the company’s successes has been notable for some time, but her leadership since the pandemic crisis in particular marked her out as someone with incredible rigour, focus and ambition. TFI Lodestar’s shareholders have made this appointment with great confidence, and we look forward to another exciting and dynamic chapter in the company’s story."
Rodriguez said: “TFI Lodestar’s unique blend of corporate and associations expertise, technological know-how and creative innovation give it a powerful position in the market. I’m proud of the work we have done to achieve this and, with a clear strategy for growth now in place, I’m incredibly excited about what we can achieve in the coming years.”
