Deep Dive S2EP1: We need purpose Geneviève Leclerc

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Geneviève Leclerc, managing director of the International Society of Limnology, talks to AMI editor James Lancaster about Meet4Impact, the not-for-profit movement she co-founded in 2019, which aims to encourage associations and host destinations to create more sustainable, impactful meetings that benefit society.

1:48: "At some point I thought 'what are we accomplishing through these meetings?'

3:30: "I realised impact was lighting a fire in people's eyes."

6:41: "Delivering on your mission is more than making sure people learn from each other."

16:00: "It's about identifying what unique change you want to see."

18:00: "The pandemic has profoundly changed the landscape."

25:00: " I truly believe cities are the agents of transformation."

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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