In the first episode of our new Deep Dive podcast series, AMI editor James Lancaster caught up with industry thought leader Martin Sirk to discuss what role business events will play in reshaping the world after Covid-19 and how associations will have to adapt to a new and challenging landscape.
About the guest:
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Martin Sirk[/caption]
Martin has a mix of clients including IMEX, UFI, SITE and other international associations and meetings companies. He is expert advisor to tech start-up Kubify, strategic relations advisor to IASP, the International Association for the Study of Pain, and international advisor to Global Association Hubs Partnership, helping associations achieve their objectives by working with GAHP partner cities Brussels, Dubai, Singapore & Washington DC.
Martin was formally CEO of ICCA, the International Congress & Convention Association, during which membership doubled from 600 to 1,200 companies and organisations in 100 countries, and before that senior sales and marketing positions with Hilton International, Brighton & Hove City Council, and British Tourist Authority (as VisitBritain was formerly known).
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
