The Strategic Alliance of the National Convention Bureaux of
Europe (SANCBE) has added Malta and Wales as members as it looks to bolster its
network across Europe and further its aim of positioning Europe as a leading
destination for international business events.
The additional two nations grow the alliance’s membership to
30 and are supported by the creation of a new Alliance Coordination Office
which SANCBE said was designed to strengthen collaboration and improve efficiency.
“Welcoming Malta and Wales is a significant step in
strengthening our Alliance as a truly pan-European network,” said SANCBE
co-chairs Matthias Schultze and Eric Bakermans
“At a time when
collaboration and shared purpose across Europe matter more than ever, this
expansion reinforces our collective ability to actively shape the future of the
European meetings and events sector on a global stage.”
The announcements were made at the first of the Alliance’s
two annual meetings, held in Dublin where SANCBE outlined plans for the year
ahead, including the expansion of key initiatives such as the Sustainability
Hub for Events (SHE) and the Convene 4 Climate conference.
