Major international association meetings will help contribute a record AUD396m to Melbourne’s economy over the next six years, the city’s convention bureau has claimed.
More than 176 events were secured by the bureau in the last financial year, bringing almost 80,000 delegates to the capital of Victoria, and a 25 per cent upswing in revenues.
The record-breaking year can be attributed to years of work resulting in several significant conference wins across a diverse range of sectors.
These include the Global Public Transport Summit 2021, which is the world’s largest public transport event, the World Ophthalmology Congress 2022, VidCon Australia 2018 and 2019 and General Assembly and Congress of the International Union of Crystallography 2023 – which will collectively contribute over AUD155m to the Victorian economy.
The series of high-profile international association conferences confirmed ensure a strong pipeline of business and continued significant economic contribution to Victoria up to 2024.
Conferences in the health and medical sectors are most lucrative making up 37 per cent of conferences secured in the past financial year in the field, thanks to Victoria’s strong reputation for excellence and globally recognised medical and research facilities.
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Karen Bolinger[/caption]
MCB chief executive Karen Bolinger said: “Victoria is the capital of medical research in Australia and pioneers in the health sector. We boast some of the world’s most sophisticated medical and research institutes that drive innovation and advancements that are globally held in high esteem. Our reputation and capacity in the medical and health sector, along with our proven track record of success in delivering some of the world’s largest and most prestigious international conferences, has seen us close out the 2017/2018 financial year with a flurry of significant conference wins.”
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
