Innovative destinations, associations, venues and
organisations with transformative marketing campaigns are being invited to enter
ICCA’s Best Marketing Award 2026.
The award,
sponsored by Northstar Meetings Group, is open to ICCA members from all
regions and sectors within the international meetings community and is designed to spotlight campaigns that
challenge norms, strengthen community engagement and push boundaries of creative
and strategic thinking.
This year’s theme - ‘imagination and impact: where creativity
meets strategy’ – is designed to highlight the vital connection between bold
ideas and real-world results at a time when associations face increasing
pressure to diversify revenue, ensure relevance, and build financial
resilience.
Submissions – due by 28 August – will be judged on creativity
as well as their ability to demonstrate strategic insight, evidence-based
outcomes, and added value to the association community.
ICCA CEO Dr. Senthil Gopinath, said: “Marketing today is
about storytelling, strategy, data, and delivering meaningful impact. The Best
Marketing Award celebrates those who dare to imagine differently and deliver
results that strengthen our global community.”
Ross Barker, vice president sales, EMEA at Northstar
Meetings Group, added: “The meetings and events industry is constantly
evolving, and marketing often leads that change. The ICCA Best Marketing Award
highlights the campaigns that challenge convention and bring fresh thinking to
how destinations and organisations engage with their audiences. At Northstar
Meetings Group, we’re proud to support an initiative that celebrates the
creativity and ambition driving our industry forward.”
Finalists will present their campaigns live at the2026
ICCA Congress in Panama City, (8-11 November) where the winner will be announced.
The winning project will be featured on the ICCA website and
receive dedicated global PR. Winners will also be able to attend a Northstar
Meetings Group event and gain a speaking opportunity at the next ICCA
Congress, alongside other opportunities.
To enter, or for more information visit the ICCA website.
