In this episode of Five Minutes With... Holly Patrick catches up with Wouter Lox, secretary general, European Fruit Juice Association.
Beginning his career as a science teacher in Gabon in Central Africa, Wouter explains how he eventually began working in associations, why he practices what he preaches and what the future of the association might look like...
"These times are exceptional times. Most say everything will come back to pre-Covid times but I believe these times have shown that we should embrace changes and take opportunities.
"Maybe we have to set aside the previous business model and look to a completely different business model..."
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
