Nadia Rubtsova is the founder of the Business & Events Academy, an online platform for professional and personal education for event professionals around the world. A former Events & Partnerships Manager of the European Health Management Association, Nadia is passionate about the association’s sector and currently provides educational opportunities for the associations through valuable content and events. Nadia is also 2021 Helsinki MICE Ambassador and is honoured to represent the destination this year.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.