Holly Patrick talks to Marc Mekki, co-founder of Bond for this bonus-length episode of Five Minutes With…
They delve into the ever-evolving strategies of building a community for your association members on social media platforms and the pitfalls that can come with using the likes of Facebook and LinkedIn.
At 1:30 Marc outlines the risks of using social media platforms that collect, store and use data. “on social media platforms, you are not in charge of data… they want you to engage so they can monetize your connection.”
Marc also explains how algorithms will reduce what your audience sees on social media (3:00) “Why? Because they want you to pay to reach those people. So while your posting and putting a huge amount of effort in thinking your members will see your post, only a small percentage will.”
Then there’s the question of being compliant (6:10). While encouraging members to submit data to join social media communities, is the association being compliant to privacy regulations?
So then how do you build a community (8:00)? An association is a community by definition but to encourage engagement among the community, take it back to basics, Marc explains.
“Deploy something like a forum. A forum is the oldest form of community building and still very effective…”
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
