In this episode of Five Minutes With... Flaminia Roberti, AIM Group International global sales director, chats to Holly Patrick about the reality of the digital transformation of the events industry. "When you're talking about the future, I'm saying that we should be talking about today because we have to face the reality that technology has changed the meeting industry dramatically."
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
