The last twelve months have challenged association leaders to respond quickly to unfolding events and meet the evolving needs of their members. Our guest on this edition of Deep Dive wears two leadership hats - one executive, the other volunteer.
Giuseppe Marletta is Managing Director – Europe at the Association for Corporate Counsel and President of the European Society of Association Executives.
Amongst other things, we discuss the importance of letting go (0:36), how to demonstrate value when your members are busier than ever (4:12), why breakfast meetings in Paris are off the agenda (06:52), why lean governance is essential (11:42), the importance of peer-to-peer networking (16.25), and why associations need to prove they have learned the lessons of 2020!
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Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
