Growth and retention

Missing oppurtunities for growth

October 27, 2023Associations missing opportunities to grow membership, study revealsA study has revealed a high-number of association conference attendees aren’t members of the host organisation, providing a gap for growth. Read More

Online communities: too much information

November 7, 2018Online communities: too much informationA thriving online community can help turn the most out-of-touch association into a vital and relevant resource. But how much, asks Majorie Anderson, should your organisation be prepared to share to achieve this goal?

Out of the darkness (Or what every planner should know about analytics)

July 23, 2018Out of the darkness (Or what every planner should know about analytics)Meeting and trade shows used to be known as a ‘black hole’ of marketing data. Although face-to-face marketing was known – or assumed - to be very effective, a lack of decent data collection and analytic tools meant there were very few statistics to prove it. Corbin Ball reports...

How to make friends with influencers

July 18, 2018How to make friends with influencersCorbin Ball explains how planners can use social media ‘influencers’ to create a buzz around their meetings….