Growth and retention

Hospitality association sets sights on Turkey with new expansion model

August 20, 2026Hospitality association sets sights on Turkey with new expansion modelAn international hospitality association is expanding into one of the world’s most dynamic hotel markets, using a regional partnership model.Read More

Nowhere to run: why Doha was a disastrous choice for the IAAF

September 30, 2019Nowhere to run: why Doha was a disastrous choice for the IAAFThe World Athletics Championships, in Doha, have variously been described as a ‘catastrophe’, a ‘disaster’, and ‘absolutely shocking’ by some of the sport’s biggest names.

Online communities: too much information

November 7, 2018Online communities: too much informationA thriving online community can help turn the most out-of-touch association into a vital and relevant resource. But how much, asks Majorie Anderson, should your organisation be prepared to share to achieve this goal?

Out of the darkness (Or what every planner should know about analytics)

July 23, 2018Out of the darkness (Or what every planner should know about analytics)Meeting and trade shows used to be known as a ‘black hole’ of marketing data. Although face-to-face marketing was known – or assumed - to be very effective, a lack of decent data collection and analytic tools meant there were very few statistics to prove it. Corbin Ball reports...

How to make friends with influencers

July 18, 2018How to make friends with influencersCorbin Ball explains how planners can use social media ‘influencers’ to create a buzz around their meetings….