Eastside Rooms, one of the UK's newest conference venues, has
revealed a significant increase in association-based event turnover for 2024
compared to 2023.
In 2023, the Birmingham-based venue reported £1.6 million turnover in
association focused business. This figure has surged to £2.2 million in 2024 –
a 37.5 per cent increase - showcasing the venue's growing reputation and influence
within the sector. Looking ahead, 2025 is already set to surpass even these
figures, with £1.9 million of association business secured to date.
A major part of Eastside Rooms’ overall strategy is to
develop business across the association sector by ensuring that the venue’s
offering is closely aligned with the needs of PCOs (professional conference organisers). The venue has joined industry bodies such as the Association of
British Professional Conference Organisers (ABPCO) and the International
Congress and Convention Association (ICCA), to get closer to its clients.
Recent major wins include
- Association of Project
Management
- American Society of
Mechanical Engineering
- Chartered Institute of
Water & Environmental Management
- Women’s Engineering
Society
- British Society for
Intraoperative Neurophysiology
- Association of Bid
Proposal Management Professionals
- British
and Irish Association of Law Librarians
Leanne Bladen, director of sales and marketing, said: “We are
immensely proud of the strides we have made in the association sector.
Our commitment to excellence, strategic partnerships, and understanding of the
unique requirements of association events have been key drivers of our success.
We look forward to continuing to build on this momentum and providing a home for
more transformative association events in the future.”
The 1,200 capacity venue opened in 2020.
