Planning meetings and events in Melbourne is now more interactive
after the Australian city launched the second edition of its Melbourne
e-Guide.
The interactive tool will show planners how
to create events at Melbourne’s best-known venues, such as the Melbourne Cricket
Ground and the Olympic Parks.
The tool also offers advice on how to plan events
and itineraries that incorporate the Australian Formula 1 Rolex Grand Prix – an
event that attracts half a million people to the city.
The e-Guide also provides geographic location or
category search functions such as Eat, Play, Relax, Conference and Caffeinate,
to help delegates make the most of their time in Melbourne.
Melbourne Convention Bureau chief executive
officer, Julia Swanson, said: “We’ve received positive feedback on the first e-Guide’s
useful content, easy-to-read layout, accessible design and itinerary mapping
ability.
“Melbourne is constantly evolving,
innovating and adapting to meet new needs in the business events sector. Since
launching the first edition in last year, the e-Guide has become an essential
planning tool, encouraging both planners and delegates alike to rethink their
next visit to Melbourne."
She added: “Both event planners and delegates will
also find the e-Guide’s interactive map, used for researching and creating custom
itineraries, a fantastic way to uncover all the exciting offerings available
during, pre and post the business event."
Tourism Australia helped launch the Melbourne e-Guide via its Business Events Advance Program. The Program partners with industry on activity that aims to increase the number and value of international business events for Australia.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
