An event management company that counts associations amongst
its clients has secured £2.8m in venture capital funding to develop audience engagement
technology.
UK-based Live Group, which is headquartered near London with
an office in Singapore, was given the cash injection from SME-focused private equity
investor Foresight Group.
Founded in 1975 Live Group employs around 30 people and has
an international client base and a long
history of supporting all the main UK Government departments.
It has developed several audience engagement products,
including Audience DNA, a profiling tool that enables clients to understand the
content preferences, networking dynamics, and learning styles of event
attendees to foster personalised connections.
Toby Lewis, CEO of Live Group, said: "We are thrilled
to propel the rapid development of our digital engagement technologies. This
latest investment marks a significant stride, providing our clients with
enhanced empowerment. It ensures precise measurement of event spend and
behavioural impact, allowing us to tailor a bespoke content journey for each
individual rather than opting for a generic solution aimed at the entire
audience."
Hugh Minnock, investment director at Foresight, said: “Live
Group is a well-established and respected events management company, and we
look forward to supporting Toby and Stephen as they embark on the next stage of
growth in the UK and internationally.
Live Group’s investment in and commitment to embracing
technology is a clear differentiator and this funding will enable them to
continue to innovate and deliver engaging and interactive events for their
clients while also entering new geographical markets.”
Marketer and private equity chair, Jonathan Harman, and
Foresight investment director, Hugh Minnock, will be joining Live Group’s board
following the investment.
