Cvent has acquired Jifflenow, a B2B 1:1 and group appointments scheduling solution and iCapture, a lead capture solution
With these acquisitions, Cvent further expands its event marketing and management platform and hopes to offer solutions to help organisations: maximise trade show impact by facilitating meetings and appointments with the highest-value customers and prospects; increase the number of event leads; and better qualify and convert trade show leads.
“The Jifflenow team is excited to continue its mission to transform meeting automation as an integral part of Cvent, a clear leader that continues to transform the meetings and events industry,” said Hari Shetty, CEO and founder of Jifflenow. “Last year, we unveiled an expanded partnership and integration with Cvent, and today’s announcement is an exciting evolution of our relationship. It takes a highly committed team to reach the level of success that we have achieved, and we’re excited to leverage Cvent’s global scale, research and development resources and robust partner ecosystem to continue to innovate to help organisations capitalise on their trade shows and conferences.”
“Trade shows and conferences offer some of the highest quality engagements sales teams will encounter, and iCapture was founded nearly 12 years ago with a single goal in mind: helping organisations capture those engagements and turn them into revenue-generating opportunities,” said Brady Roberts, president and co-founder of iCapture. “With organisations investing more in trade shows to reconnect with customers and prospects, now’s a great time to join the Cvent team and add our best-in-class solutions to their platform.”
“Over the past nearly 25 years, we’ve helped power global meetings and events programmes, and these acquisitions highlight our continued commitment to innovation and delivering the best-in-class solutions our customers need to drive their businesses forward,” said Reggie Aggarwal, CEO and founder of Cvent. “We’ve known and respected Hari and Brady since the inception of both Jifflenow and iCapture, and we are extremely excited to welcome their teams to Cvent.”
