More than half (58 per cent) of all food sales at last year’s IMEX Frankfurt were vegetarian or vegan, according to a new sustainability report.
And the 2023 edition of the show also saw an 85 per cent year-on-year reduction in print production overall.
The findings have been published in the show's Sustainable Event Report, which reveals the successes, experiments and learnings from last year’s show.
The report lifts the lid on sustainability planning in the run-up to and execution of IMEX Frankfurt 2023, sharing achievements in waste diversion and energy use, as well as highlighting opportunities for improvement.
Carina Bauer, CEO of the IMEX Group, said: “This is the second report we've produced, working with our sustainability consultants MeetGreen®, meaning we can now benchmark our progress against 2022. It's an opportunity to share our successes and our challenges with the wider industry so that they can take what we’ve learned and weave these into their own events.”
Highlights and learnings from the report include:
- As part of the brand refresh launched at the show, the team invested in "evergreen", date-free signage that can be used year after year. They also reduced printed signage where possible and used digital projection in some areas. The result was 85 per cent less print production overall compared to 2022.
- Significant strides were made in the areas of F&B, with a particular focus on reducing carbon heavy dishes such as beef (beef generates 60 kilograms of greenhouse gas emissions per kilogram of meat produced). At the show’s food court, beef options were reduced to less than 5 per cent of the menus and over half (58 per cent) of food sales were vegetarian or vegan.
- Exhibitors also played their part: Frankfurt Convention Bureau, for example, delivered all booth materials and supplies by bike to reduce fossil fuel consumption. Across the show floor, there was a substantial drop in single-use, “build & burn” booths – a reduction of 38 per cent compared to 2019 levels. The IMEX team is now working to improve this as part of the Better Stands initiative which sets classification criteria according to how much of a stand/booth is reused or recycled.
- IMEX welcomed a new addition: four electric buses which transported attendees from Frankfurt’s main railway station to Messe Frankfurt, saving an estimated 103 kg CO2e.
The report also highlighted the following areas of improvement and innovation for this year's show:
- Exploring reuse and recycling options for event textile fabrics, banners and silicone edge graphics.
- Encouraging participation in low carbon rail transit options serving Messe Frankfurt, particularly from European attendees.
- Enhanced sustainability focus on sponsor driven spaces - exploring ways to limit excessive branding while still achieving necessary recognition and exposure.
- Setting 15 – 25% reduction target for use of adhesive decal (stickers) in Messe Frankfurt Galleria.
- Sourcing carpet with recycled content.
Bauer added: “Our sustainability efforts at IMEX Frankfurt and also at IMEX America are part of our wider strategy to achieve a more positive impact. As we make more progress over time, success comes from focusing on some of the fine details while looking at every decision we make through a green, lower carbon lens. Ultimately, every member of our team is accountable for this mindset shift and for championing positive change.
“We recently launched our net zero roadmap, part of our commitment to the industry-wide Net Zero Carbon Events (NZCE) initiative. Our intention is to reach net zero by 2030, ahead of the 2050 target set out by NZCE in line with the Paris Agreement.
“This roadmap is just one element in our Environmental, Social and Governance (ESG) strategy, and an expression of our vision: a thriving global events industry focused on positive change.”
All participants at this year’s IMEX Frankfurt can play their part by signing up to the People and Planet Pledge. Exhibitors can also use the IMEX Sustainable Exhibiting Guide.
The IMEX Frankfurt 2023 sustainability report can be downloaded here.
IMEX Frankfurt 2024 takes place at Messe Frankfurt 14 – 16 May. To register – for free – click here.
