UK-based brand engagement agency XSEM has launched a new
division to help pharmaceutical organisations and healthcare associations inject more creativity into their
event programmes.
XSEM’s pharma business accounts for almost 20 per cent of
the agency’s annual income and serves a growing number of pharma clients with
head offices in the UK, Europe and Asia.
The agency’s wider work has covered a wide range of industry
events including international congress, internal sales incentives, network
meets and internal training structures, in the UK, across Europe and in the
United States and Canada.
The new six-strong pharma division will be led by Caroline
Medcalf and will combine compliance and creativity with event delivery.
The team includes head of operations, Victoria Richards and project
directors Nicole Woodcock and Sarah Symington, who boast specialist
pharmaceutical event experience and have worked with renowned healthcare
organisations. All are Association of British Pharmaceutical Industry trained.
Medcalf said: “We’ve built trusted relationships in the
pharmaceutical sector over the last two decades, combined with the skillset of
XSEM’s wider business in terms of creative thinking, production, exhibition
capabilities and marketing skills, offering our pharma clients a full agency
experience. It’s a strong proposition for pharma.”
Dan Bardgett, XSEM co-founder and MD added: “We’re proud of
the contracts we've won so far and are looking forward to continuing our growth
in this area for pharma organisations needing a collaborative, experienced and
highly qualified hands-on partner.”
