A new trade show for the meetings industry will land in Singapore
next year after Northstar
Travel Group, the leading B-to-B information, events, and marketing solutions
company in the travel industry, made further inroads into Asia.
The Meetings
Show Asia Pacific, supported by Singapore Tourism Board, will
take place on 17-18 April 2024 at Marina Bay Sands, Singapore, welcoming exhibitors and a global audience of pre-qualified and hosted buyers.
The announcement is a huge show of confidence in the Asian
meetings and events market and cements Singapore’s long-held position as one of
the leading destinations in the world for attracting
events and international conferences.
As a gateway to the fast-growing Asia Pacific region and home to a
vibrant business community, Singapore was chosen as the host destination for
the debut of The Meetings Show Asia Pacific, offering access to new
partnerships and business ideas.
Featuring Asian and international destinations, venues, hotels and
other key suppliers, the event will be supported by an exclusive hosted buyer
programme, bringing senior meetings, conventions, events and incentives buyers
to a bustling tradeshow floor. A unique prescheduled meetings platform will
provide an intimate platform to do business, as well as a conference providing
a thought-provoking education programme and a series of high-quality networking
events.
The Meetings Show Asia Pacific is an extension of the long
standing ‘The Meetings Show’ brand, which takes place annually in London, and
will further complement Northstar
Meetings Group’s global portfolio of media, events,
information & marketing solutions.
Jason Young, CEO, Northstar
Travel Group, said: “With our continued commitment to greater serve the APAC
region, our depth of industry knowledge and the experienced meetings
professionals who work in our UK, Singapore and US offices, it became apparent
there was an opportunity to bring our world class experiences to the Asia
Pacific meetings market under the established and successful brand of The Meetings
Show.”
Commenting on the launch, Yap Chin Siang, Deputy Chief Executive,
Singapore Tourism Board, said: “We are pleased to welcome the debut of The
Meetings Show Asia Pacific in Singapore, an ideal platform for global MICE
businesses to network, forge new relations and grow their businesses. The
choice of Singapore as host affirms our position as the preferred destination
for MICE events here in the region. We look forward to welcoming The Meetings
Show Asia Pacific participants to Singapore in 2024.”
The Meetings Show Asia Pacific will add to the Northstar
Meetings Group’s leading brands, which include: Meetings & Conventions
(M&C), M&C Asia, Successful Meetings, Incentive, Association Meetings
International (AMI), Meetings & Incentive Travel (M&IT), SportsTravel, as
well as 22 hosted buyer events including: The Meetings Show, SMU International,
M&C/Asia Connections, the Global Incentive Summit, the TEAMS Conference and
Expo, TEAMS Europe and the Esports Travel Summit, to name a few.
For more information visit www.themeetingsshow-apac.com.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
