From sustainability to AI, price inflation to DEI, the
biggest challenges facing meeting and event planners will be revealed in a new
survey, which opened this week.
The Northstar/Cvent
Pulse Survey has been providing planners with an accurate portrait of the meetings
and events market since its launch during the Covid-19 pandemic.
What started as a North American exercise has now become a truly
international affair with the latest iteration surveying event planners from the
EMEA and APAC regions, too.
The survey will compare responses from around the world to
give a truly international perspective. The aim of the survey is to help event
planners negotiate contracts and carry out their day-to-day activities while
having a clear view of the latest market trends.
Typically, more than a third of the respondents are from
associations and professional conference organisers, with the balance made up
of corporates and independent planners.
Northstar Meetings Group UK editorial director and AMI
editor James Lancaster said: “The Pulse survey has proved a remarkably accurate
gauge of market conditions and trends in the meetings and event space, which takes
a lot of the guess work out of decision making from a planner’s perspective. Clearly the more people who take the survey the
better, so we would encourage everyone to take a few minutes out of their busy
schedules to help keep the sector informed.”
Those who complete the survey will be the first to receive
the report in early October.
The survey closes on October 1st. To take the survey
click here.
