Convening EMEA has named economist and author
Noreena Hertz as its keynote speaker for this year’s conference.
Hertz, an Honorary
Professor at University College London, is known for her work on global
economic and societal trends. She has advised major corporations, including
Citigroup, Mattel, and Warner Music Group, and has spoken at events such as the
World Economic Foru.
Author of five
books, including The Lonely Century, Hertz will address key challenges
in the business events sector, including post-millennial strategies, business
transformation, and environmental, social, and governance (ESG) issues.
The conference,
aimed at industry leaders, will focus on navigating changes shaping the future
of global events.
Convening EMEA, part of the PCMA portfolio, is taking place in in Rotterdam from 14-16 October, 2025.