One of the industry's driving forces behind creating legacy and impact through business events is celebrating five years in operation.
Cofounded by friends, Geneviève Leclerc and Jacques Blanchet,
the meeting legacy consultancy, #MEET4IMPACT exists
to ‘empower organisations and communities to maximise positive social impact
through events.’
To celebrate five years since its inception, #MEET4IMPACT
has launched its ‘5-Year
Impact Report’, which chronicles the shared journey towards defining and
measuring the social impacts of business events. It highlights key milestones,
challenges, and successes, showcasing the industry's journey towards
sustainability and societal impact.
“This transition requires humility, transparency, and a
commitment to continuous learning. Through this report, we aim to inspire
others in the industry while holding ourselves accountable for our past actions
and future endeavours,” said Leclerc.
Focused on educating clients and their stakeholders, #MEET4IMPACT
have trained more than 819 people across over 77 organisations.
In numbers
- 10 destinations have worked with #MEET4IMPACT to
develop impact strategies
- Six legacy/social impact manager positions
created by clients after working with #MEET4IMPACT
- 28 strategies developed for organisations across
tourism and events, including associations and tourist companies
- Published two academic publications
- Presented at 46 speaking engagements
- Created a four-step methodology
- Created the #Meet4Impact-GDS-Movement Impact
Strategy and Measurement Masterclass
- Launched the ICCA Association Impact Masterclass
in collaboration GainingEdge
- Won the Social Impact Award 2023 by the Event
Industry Council
- Developed the BE Impactful Framework, which has
been adopted by three destinations to date
- 10 destinations have worked with #MEET4IMPACT to
implement projects for specific events
#MEET4IMPACT 4 Step Methodology
The #MEET4IMPACT 4 Step Methodology outlines a structured
approach to generate social impact through event activities broken into four
phases: DEFINE, MANAGE, MEASURE, and MAXIMIZE. This methodology aims to provide
our clients with a comprehensive guide on guide on how to plan, implement and report
on social impact and legacy projects, and maximising their value.
BE Impactful Framework
#MEET4IMPACT developed the Business Events(BE) Impactful
Framework to help organisations track, measure and report broad impacts
generated by business events.
Case study
The European
Association for the Study of the Liver (EASL) collaborated with
#MEET4IMPACT and ExCeL London on a transformative project at the 2022 International
Liver Congress in London.
The Love Your Liver project, aimed to address
key gaps in hepatology care and public awareness of liver health.
Through the project, 60 primary school students learnt about
liver health, with 88 per cent agreeing that taking care of the liver is
important after the session. Additionally, 93 per cent of students were able to
correctly explain the function of the liver, and 75 per cent mentioned that exercise
was beneficial for liver health.
Download the full
report here for more information on #MEET4IMPACT’s strategies and recent
case studies of #MEET4IMPACT in action.
