BE in SABAH 2025 has solidified its position as a premier platform for knowledge exchange and industry growth, bringing together top minds from the Asia Pacific business events sector.
With a strong educational focus - there were 21 speakers in total - the event delivered powerful insights, discussions, and new partnerships that will shape not only the industry but also the wider business community in Sabah.
Officiated by Yang Berhormat Datuk Seri Panglima Christina Liew, Minister of Tourism, Culture and Environment Sabah, the event underscored the pivotal role of business events in economic development and regional collaboration. In her keynote, she highlighted Asia Pacific’s growing influence on the global stage, stating:
“The energy and commitment displayed at BE in SABAH 2025 reflect our region’s ambition and capability in driving innovation and transformation. This is not just about events—it’s about economic progress and knowledge sharing.”
A key theme of the conference was the rise of Asia Pacific as a dominant force in the global business events industry. Panel discussions and keynote sessions explored emerging markets, evolving business models, and strategies for long-term success.
Experts including Senthil Gopinath, CEO of ICCA, and veteran industry leader Datuk Dr. M. Gandhi, shared actionable insights on how destinations like Sabah can leverage business events to drive investment and economic diversification.
The event also provided a critical networking platform, fostering collaborations between ICCA, MACEOS, and key industry players. Delegates engaged in high-level discussions on sustainability, innovation, and the future of business events, ensuring that the knowledge gained here will lead to tangible action.
Reflecting on the event’s impact, Datuk Dr. Hajah Rosmawati Haji Lasuki, Organising Chairperson of BE in SABAH 2025, said: “The discussions, insights, and connections made here will not end when we leave this venue. They are the foundation for future collaborations, new business opportunities, and strategies that will shape the industry for years to come.”
With BE in SABAH 2026 already in the works, this year’s event has set the stage for continued transformation, reinforcing Sabah’s position as a rising powerhouse in the international business events landscape.
BE in Sabah took place at the Sabah International Convention Center.
