Northstar Travel Group - owner of AMI - has announced the
promotion of Jason Gewirtz to Senior Vice President/Content, Meetings and
Sports, effective immediately.
In this expanded role, Gewirtz will lead Northstar’s global content strategy
across the Meetings and Sports portfolios, shaping strategic direction,
strengthening key partner relationships, and guiding how content is delivered across
platforms and events.
“Jason has been an exceptional
leader and a driving force behind the growth of our Sports Division. He brings
a rare combination of editorial excellence, market insight, and strategic
thinking that aligns with where we’re headed as a company,” said Bob Sullivan,
Chief Commercial Officer and President, Northstar Travel Group. “As we continue
to invest in our Meetings and Sports portfolios, I’m confident Jason will play
a critical role in how we serve our audiences and partners worldwide.”
Sports tourism has become a key driver of both the global travel and meetings
markets—representing more than 10 per cent of global tourism and continuing to
grow—while the broader MICE sector is expanding at an estimated nine per cent
annually. As these sectors evolve, the connection between sports and the wider
meetings ecosystem is becoming increasingly central to how destinations,
venues, and brands drive demand and do business.
Northstar is uniquely positioned at the center of this convergence. The
Northstar Meetings Group offers a leading Meetings and Sports portfolio,
including events such as The Meetings Show (TMS), TEAMS, TEAMS Europe and the
EsportsTravel Summit, connecting the professionals and decision-makers who
shape these markets. Its media brands include Meetings & Conventions,
Incentive, Successful Meetings and SportsTravel in the United States, Meetings
& Incentive Travel (M&IT) and Association Meetings International (AMI)
in the UK, and M&C Asia.
“I’m excited to take on this expanded role at a time when the meetings and
sports sectors are evolving rapidly,” said Jason Gewirtz, Senior Vice
President/Content, Meetings and Sports for the Northstar Travel Group. “There’s
a real opportunity to deliver content that not only informs but provides
perspective and connects our audiences to the conversations shaping the
industry.”
Gewirtz has been a key member of the Northstar
Meeting Group’s Sports Division since its formation in 2017 and has led the
division since 2022. He began his tenure with the SportsTravel brand as
managing editor in 2008. Over that time, he has established himself as a
respected voice in the sports tourism industry, with leadership and editorial
expertise that have been instrumental in the division’s growth and influence.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
