Salesforce event lead, Gareth Kelly, will discuss how to bring better business results and create meaningful cultural experiences during his keynote session at IBTM World.
IBTM World 2022 will take place under the theme of culture creation between 29 November - 1 December at Fira, Barcelona.
Kelly will explore how Salesforce uses its events to bring better business results and create meaningful cultural experiences for businesses.
He said, “This is an exciting time for our industry as we take the opportunity to rebuild, post-pandemic, in imaginative and innovative ways. Events don’t exist in isolation, they have the power to create far-reaching and positive change in business, culture, and society.
“It will be invigorating to share the knowledge and experience Salesforce has gained, particularly through our Dreamforce event, with so many interesting and like-minded people at IBTM World, and inspire them to continue building a legacy of visionary events which enhance and bring great benefit to today’s modern business landscape.”
Additional expert speakers confirmed for IBTM World include Tom Roach, VP brand strategy at Jellyfish, who will present a talk title ‘In a World of Change, what won’t? The 7 Principles of Effective Brand-Building Creativity’. In his session, Roach will suggest that although marketers are fascinated with change and the technology that is driving it, there is something more important that never changes: the human brain - the hardware that all this new technology runs on.
Despoina Zachariadou, lead immersive UX designer, creative technologist VR/AR, and creative director at Jack Morton Worldwide will give the lowdown on the metaverse and why it matters. Adolfo Pahissa Lopez, who leads the experience design team as dead of creativity for technology trend forecasters at NTT DATA Europe & LATAM, will investigate why it is vital to adapt and meet the expectations of Gen Z in order to survive and thrive in today’s market.
On IBTM World’s Accelerate Stage, which showcases interactive discussion, new ideas and inspirational short talks, Grant Dudson, influencer and creative director at Chorus, will discuss event technology past and future. As one of the leading creative voices in the industry, Dudson will reflect on the journey of event technology through the eyes of a creative and speculate about what this means for the future for technology innovation at events.
IBTM World event director, David Thompson said: “Our market-leading education programme has been designed around the theme of culture in all its forms, and the sessions on technology are no exception. Post-pandemic, we’ve all become that much more immersed in and open to the incredible potential of technology, and we’re delighted to share a host of wonderful sessions which dive into that theme. Gareth Kelly is a powerhouse of knowledge and experience, and his session will be inspirational for everyone looking to take their events to the next level.”
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
