Convention bureaux leaders from across Europe are meeting in the Scottish capital later this week to discuss the future of business events through the prism of AI and sustainability.
VisitScotland
Business Events will play host to the second meeting of 2024 for The
Strategic Alliance of the National Bureaux of Europe, a network of 29
national destination marketing organisations, on 5 - 6 September 2024 at the Sheraton
Grand Hotel & Spa in Edinburgh.
The alliance, led by Eric Bakermans of the Netherlands
Board of Tourism & Conventions and Matthias Schultze of the German
Convention Bureau, serves to strengthen Europe’s position as a leading
destination for international business events.
The meeting will include a preview of the agenda for Convene
4 Climate, which takes place October 2-3, in collaboration with PCMA
in Barcelona, Spain. It will also feature conversations around the future of
business events in Europe as well as the ongoing development of the Sustainability
Hub for Events, an AI-powered platform dedicated to promoting sustainable
events.
Matthias Schultze, managing director, German Convention Bureau
said: “Eric and I are excited about the upcoming meeting in Scotland, which
represents another step forward in our mission to solidify Europe’s leadership
in the global business events industry. We are deeply grateful to Neil Brownlee
and the VisitScotland team for hosting us, and we look forward to the
productive discussions that will shape the future of our collective efforts.”
Speaking ahead of the event, Neil Brownlee, head of business events,
VisitScotland said: “We are honoured to host the second meeting of 2024 of The
Strategic Alliance of the National Bureaux of Europe here in Scotland. By
coming together to share insights and strategies, we are not only enhancing our
individual destinations but also solidifying Europe’s standing on the global
stage. As incoming first European Chair of PCMA in 2025, I am especially proud
to host these colleagues and friends as we drive global, economic, and social
transformation through business events. I want to thank both Eric and Matthias
for bringing this year’s meeting to Scotland.”
