BestCities Global Alliance will convene in Melbourne, Australia for its Global Forum in January 2024.
Taking place between 18 and 21 of January 2024, the annual gathering seeks to foster collaboration and knowledge exchange among industry leaders and city representatives.
To aid this, BestCities has curated a knowledge programme with the theme ‘Meeting the Challenge: Creating Connections with Purpose’. Attendees of the 2024 edition will hear from a roster of speakers including Mark McCrindle and Mike van der Viyver.
McCrindle is a social researcher, best-selling author, influential thought leader and TEDx speaker. McCrindle is recognised as coining the name for the emerging generation, Generation Alpha.
Meeting designer, Mike van der Viyver, will steer workshops with engaging debate and discussion surrounding association challenges and optimising meeting design.
The forum will explorehow in-person meetings play a vital role in cultivating meaningful connections and purpose for meeting planners, associations, and delegates. Attendees will have the opportunity to network, express their viewpoints, and explore the advantages of investing in conferences for regional stakeholders.
Loren Christie, managing director of BestCities Global Alliance, said BestCities is steadfast in its commitment to champion the societal benefits of international association meetings, which will be a key focus during the Global Forum Melbourne.
“Attracting industry thought-leaders, international associations, and member destinations, BestCities' flagship event aims to unite senior global meeting planners with our BestCities destinations.
“During our time together, meeting planners can expect to make profound connections and explore the sense of purpose that in-person meetings can foster within the meeting ecosystem, all while immersing themselves in the cultural capital of Australia – Melbourne, where creativity and innovation collide.”
Melbourne Convention Bureau chief executive, Julia Swanson said, “The Alliance is an amazing network of leading cities that are at the forefront of business events and we are excited to be hosting the Global Forum here in Australia’s events capital Melbourne.
“We are also delighted to coincide the 2024 Global Forum programme with a world-class event such as the Australian Open, providing outstanding opportunities for team building and cultivating stronger connections with your peers."
A full list of speakers can be found here and you can register your interest in attending here.
