The London Eye will turn purple today (14) to raise awareness of one of the world’s greatest public health challenges while welcoming thousands of delegates to an international conference.
London Convention Bureau - the agency tasked with attracting business events - is sponsoring the stunt as 14,000 delegates flock to the Alzheimer’s Association
International Conference (AAIC).
Lighting the iconic landmark in the association’s trademark
purple - a symbol of the global commitment to advancing Alzheimer's and
dementia research – also intends to celebrate the scientific collaboration
driving progress against it.
The AAIC, taking place at Excel London this week, is
the largest international forum to advance dementia science and
clinical practice. Dlegates from 111 countries - from researchers
and dementia care clinicians to people living with dementia and their carers - are expected to attend.
The conference will showcase the latest research and advances
in brain health, including blood tests that may provide an earlier and more
accurate diagnosis for Alzheimer's, a disease which affects nearly 1 million people
in the UK and 55 million worldwide.
When the conference ends, the AAIC will run a free public event
– AAIC For ALL – for those who would not usually attend AAIC to hear about the latest
research findings.
The event, which can be attended in person in London or virtually
on 16 July, will allow those living with Alzheimer's or another dementia, their family members, carers and the public to hear from experts
about the latest discoveries and what they mean for those affected by the
disease.
Maria C. Carrillo, Alzheimer's Association chief science
officer and medical affairs lead, said: “As the burden of dementia grows
worldwide, this gathering of the global dementia research community in London
affirms a vital public health message: we're seeing unprecedented momentum in
the search for better ways to detect, treat and ultimately prevent Alzheimer's
disease and other dementias.
“AAIC showcases discoveries from around the world that are
transforming our understanding of brain health and moving us closer to a future
where people can live longer, healthier lives free from the devastating effects
of dementia."
Suzanne Singleton, head of associations at the London
Convention Bureau, said: “We’re proud to welcome the Alzheimer's Association
International Conference, with London supporting the fight against dementia.
Hosting world-leading scientific and medical events like AAIC reflects the
capital’s position as a premier destination for international association
conferences.
“The London Eye lighting up in purple is a powerful symbol
of our city's support for the global dementia community and our commitment to
providing a platform for exceptional research, collaboration and lasting
impact.”
