What if event planners could explore an entire destination before ever stepping on a plane?
At IMEX Frankfurt 2026, Fredrik Lundgren, senior project manager, Medical and Life Science association meetings at Gothenburg Convention Bureau, reveals how Gothenburg is using an 800 sqm digital twin to transform destination marketing and site inspections. Discover how immersive 3D city experiences, guided virtual tours, and digital venue exploration are helping meeting planners make faster, smarter, and more sustainable decisions.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
