Cricketer Martin Snedden to chair Business Events Industry Aotearoa

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Martin Snedden Martin Snedden Photo Credit: Supplied

Former international cricketer and experienced CEO, Martin Snedden, has been appointed as the independent chair of Business Events Industry Aotearoa (BEIA).

BEIA chief executive, Lisa Hopkins, said the board is excited that Snedden agreed to head the industry's flagship organisation.

“We are delighted to have Martin join the industry, as we head into a new era for New Zealand's business events presence on the world stage,” she added. 

Snedden is well known as an international cricketer who represented New Zealand. He was CEO of Rugby World Cup 2011 and made a Companion of the New Zealand Order of Merit in 2012. As CEO of the Tourism Industry Association, he led New Zealand's tourism industry, during 2012 and 2013, through the creation of 'Tourism 2025'. He has since held a variety of governance roles including, until recently, board chair of New Zealand Cricket.

Outgoing Chair, Steve Armitage welcomed Snedden's appointment. “Martin's governance background, knowledge of membership associations, and experience leading major events will be an absolute asset to the business events sector going forward,” said Armitage.

Holly Patrick
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Holly Patrick
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A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
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